FUNDAMENTAL VALUES
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Fundamental Values
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VALUE 1: STORE OF VALUE

VALUE 1:  STORE OF VALUE

Nebü is not just an exclusive, fine jewellery brand. Nebü creates beautiful wearable bullion. We have taken traditional bullion investment out of the vault and converted it into elegant, wearable jewellery for our clients to enjoy.

For every gram of gold or platinum on earth there are 60 grams of silver, 5,000 grams of sapphires and 400,000 grams of diamonds.

The modern jewellery industry has ascribed manmade intrinsic value to gemstones and diamonds, creating opacity to time tested, century old understanding of what is genuinely rare in nature.

Gemstones and Diamonds are crystalized forms of Carbon and Alumium Oxide, commonly found elements in nature. Marketing campaigns and aesthetic appeal have muddied the actual value of these stones and have obscured what the actual intrinsic value of the individual piece is, compared to the purchasing price. Other than the standard created by the Gemologicial Insitute of America (GIA) used to assess diamonds, to date there is no universally accepted grading system for gemstones To date, lab manufactured, synthetic gemstones and diamonds have been created, chemically identical to those found in nature. This is in stark contrast to the impossibility of manmade gold, not for lack of trying through the study of alchemy.

For this reason, Nebü is committed to maintaining uncompromising clarity on the true fundamental value of its jewellery, and thus all stones are avoided in the creation of our jewellery lines. Nebü achieves this uncompromising clarity through its sales by gram weight of pure, 24K gold, enabling the client to seamlessly exchange or sell the jewellery based on an international gold price, know as the spot price of gold.

Our commitment to this uncompromising value is our the Nebü Guarantee which enables our clients to sell or exchange their Nebü bought jewellery back to Nebü, less a 5% administration fee.


VALUE 2: PURITY

VALUE 2:  PURITY

The natural element of gold (Au) has been coveted for thousands of years due to its unique physical properties.

Not to mention its radiant beauty, this noble metal is indestructible and does not react with the most abundant element of oxygen (O2), making gold inherently immortal and timeless.

Gold’s exceedingly rarity in nature and significant opportunity cost to un-earth also makes it this world’s time-tested store of value, chosen as such across disparate civilizations and geographies for millennia.

The culmination of these foundational properties and significant track record makes gold the most trusted, stable and beautiful investment in the history of our world.

Unlike the term “carat”, a measurement equal to 200mg used to weigh gemstones and diamonds, “karat” is the measurement used to express the purity of gold. All fashion jewellery is comprised of synthetic chemical alloys, ranging from 9 to 18 karat (37.5% - 75% gold purity). These alloys mix abundantly found, relatively worthless metals like nickle, brass or copper with the precious metal, diluting its value.

The additional metals result in the jewellery tarnishing over time, due to their susceptibility to the elements and processes such as oxidization. Despite the pure gold craft industry being 1000s of years old and dating back to 5000BCE, alloys were created by the modern jewellery industry based on the myth that pure 24 karat gold is too soft to malleate into jewellery. This allowed for the industry to obscure the true precious metal value of the jewellery and charge obscene mark-ups.

Nebü’s purity pledge prevents us from supplying popular alloys such as “white gold” or “rose gold” . Nebü works 24 karat (100% pure) gold, as it is found in nature into our beautiful, legacy pieces. By committing to the unadulterated gold in our craft, we do not disturb the natural properties of the gold that give it its enduring value namely that it does not tarnish, is antimicrobial and hypoallergenic. Pure gold is indestructible - this unique quality can only be understood when experienced physically, leading to a deep appreciation of this authentic purity as superior to any element in nature.


VALUE 3: Uncompromised authenticity for the financially astute

VALUE 3: Uncompromised authenticity for the financially astute

Through sound financial foundations, our jewellery removes the subjectivity associated with the value of fine jewellery through a transparent pricing model.

In modern jewellery, the actual value of gold content is seldomly disclosed. The inclusion of tarnishing metals coupled with difficult-to-value stones creates a vague and opaque environment that allows for exhorbitant mark-ups to be charged.

This is the reason why modern jewellery fails to retain its value and is always sold at a fraction of the original purchase price.

Nebü is here to change that..

All Nebü jewellery is sold by the market value of the weight of gold content, plus a once-off, transparent design and manufacturing premium, which will vary based on the complexity of the design.


VALUE 4: Sustainable

VALUE 4: Sustainable

Nebü has married sustainability with our wearable bullion jewellery. As part of our sustainability pledge a portion of the sales is donated to our verified conservation partners, investing back into the Earth that gave us the precious metal we’ve made into cherished treasures. Impactful both personally and environmentally, Nebu is committed to growing a legacy of immortal value.

For the Land
For the Land
For Wildlife
For Wildlife
For People
For People
OUR PARTNERS
OUR PARTNERS
OUR PARTNERS

Check out more about the conservation projects we support

OUR PARTNERS

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