We’re excited to share that our CEO, Helen Viljoen, was featured in WomenStory’s latest article, Business Strategy and Execution Advice: Part 8! In the piece, Helen emphasizes a fundamental business principle:
👉 Prioritize sales in business planning.
Her advice? "Always secure distribution or sales first. Don't think you're going to build a product and customers will come."
This insight reflects Nebu’s approach to strategic growth—focusing on market demand, securing distribution, and ensuring there’s a path to revenue before product development. It’s a mindset that has driven our success, and we’re proud to see it shared on such a reputable platform.
Read the full article here: WomenStory