In modern jewellery, the actual value of gold content is seldomly disclosed. The inclusion of tarnishing metals coupled with difficult-to-value stones creates a vague and opaque environment that allows for exorbitant mark-ups to be charged.
This is the reason why modern jewellery fails to retain its value and is always sold at a fraction of the original purchase price. A modern day jewellery piece retains approximately 5 – 10% of actual value.
Nebü is here to change that..
All Nebü jewellery is sold by the market value of the weight of gold content, plus a once-off, transparent design and manufacturing premium, which varies based on the complexity of the design.