About Nebü




Nebü is not just a fine jewellery brand. From its inception we have woven unadulterated purity, timeless elegance and a passion for the African wilderness into the fabric of the Nebü legacy. This legacy has been our motivation to create impactful, beautiful treasures for our customers whilst investing in the exquisite wilderness.


Our founder, Helen Viljoen, a graduate in both law and genetics, is passionate about unifying her search for justice and truth, with her love of the African bushveld and its wild elegance. Drawing on the ancient wisdom surrounding gold and platinum and its timeless value, Helen and her team have created treasures that are enduring investments for Nebü's discerning clientele. 

With Nebü's debut collection, Helen and her team endeavoured to deliver pure authenticity and fundamental investment value to customers through their bullion-grade investment jewellery, crafted from 99.99% fine gold, a first in Africa. Each piece, sold by weight, could be objectively valued anywhere, anytime, when using the international standard gold price.

Following Nebü's pioneering bullion collection of 99.99% gold jewellery, the collections have grown to include 99.95% pure Platinum.

Each of our collections are inspired by vulnerable and endangered species, their rarity mirrored in our impactful and exclusive designs. In commitment to our legacy of everlasting and enduring value, Nebü pledges a percentage of all proceeds towards environmental and endangered species conservation, giving back to the earth that gifted us these precious metals. 

Nebü’s African Collection currently focuses on the two most vulnerable animals in illegal trade - namely the Rhino and Pangolin, as well as "re-wilding" efforts of forest restoration in sub-Saharan Africa. 


As custodians of our exquisite wilderness, we understand that it is our responsibility to take care of the natural world, for future generations. That is why we take extra care in ensuring that every piece of Nebü jewellery is carefully designed and sustainably crafted from our ethically sourced, recycled precious metals and environmentally friendly processes.





Nebü values

Leave a legacy
Commit to true value
Guarantee authenticity
Genuine transparency
Pledge quality
Conserve and protect

What's in a name

The name, Nebü, derived from the Egyptian hieroglyph for gold by the same name, represents the timeless value of gold throughout the ages.

Ancient Egyptians believed that gold was an indestructible and heavenly metal, with its divine origin to have originated from the flesh of the gods.

The gods and the pharaohs were associated with gold, and the goddesses were often depicted kneeling on top of the Nebü hieroglyph. To this ancient civilisation, gold symbolised immortality.

Why Nebü

Nebü merges beauty, intrinsic value and sustainable craftsmanship to bring you uniquely designed jewellery that is crafted carefully from pure 99.99% fine gold and 99.95% fine platinum.

Our timeless design pieces are sold by gram weight to give you novel pricing transparency into the inherent value of your jewellery investment.

Nebü - pure, timeless jewellery.

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